Connected Solutions

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Coworking


A Coworking Operator’s Guide to Event Marketing

As a coworking operator, events should be a core part of a successful marketing arsenal. They boost awareness and word-of-mouth buzz, bring in new members, and keep current members engaged. So, how do you organize a great coworking event that will leave your guests wanting more? Choose the right topic & format To host a […]

What is Travel Coworking?

The rise in popularity of the coworking industry has led to an evolution of how we work. Workspace models are changing, but so are members’ expectations of how they want to work, including during travel. The travel coworking niche (sometimes called destination coworking) is just that: people who frequently travel to work somewhere new for […]

A Coworking Operator’s Guide to Email Marketing

It may seem like all marketing talk is now focused on search engines, social media platforms, and blogs. But most savvy marketers know that email is still one of the most efficient advertising mediums at your disposal—and one of the most flexible. If you are establishing or growing a brand and want to attract as […]

How Coworking Space Design can Maximize Productivity

The flexibility and comfort of working from a coworking space is a driving factor behind members leaving home or public areas to join shared workspaces. There are, however, reasonable concerns about maximizing productivity when working in an environment that encourages worker communication with open desk spaces and common interactive areas. Here is how the coworking […]

Yardi Kube Most Impactful Publications of 2019

As 2019 draws to a close, the coworking industry continues to evolve and grow into a larger segment of the commercial real estate world. This year has been full of new insights, analysis and predictions. Let’s take a look back on the most impactful Yardi Kube publications of the year, based on readership and feedback. […]

The Best KPIs To Monitor Coworking Space Performance

Coworking spaces can’t be measured by the business performance metrics that one might use to assess a traditional office. One reason is that open concept layouts are not conducive to measuring people assigned to specific offices, desks or other spaces. Coworking space key performance indictors (KPIs) are needed to help decide what amenities and services […]