Coworking spaces aren’t just places to work – they’re thriving communities. In a crowded market, hosting creative events can set you apart, attract new members and energize your current ones. Here are some unique ideas to get started.
Themed Pop-Up Coworking Days
Instead of traditional open house days, make them themed. Think “Work in Pajamas Day,” “Taco Tuesday Co-Work & Chill” or “Pet-Friendly Friday.” These add a fun twist to free trial days and encourage social sharing. Offer perks like snacks, music or small giveaways that match the theme. The buzz can draw in curious professionals and boost your visibility on social media.
Lunch & Learn Series with Local Experts
Host short, informative sessions where local entrepreneurs or creatives share insights over lunch. Topics can range from digital marketing to mental health or productivity hacks. These low-pressure events position your space as a hub for learning and networking – and can attract people who might not otherwise visit.
“Cowork” & Create Art Jams
Blend productivity with creativity by offering monthly “Art Jams” where members can paint, craft or explore other creative outlets after work. Bring in a local artist to guide the session and make it BYOB for a casual, community-driven vibe. It’s a great way to unwind and build connections beyond work.
Speed Networking Happy Hours
Give a fresh twist to traditional networking events by hosting speed networking sessions. Think of it as business speed dating – attendees rotate every few minutes to meet someone new. Add drinks, snacks and a fun playlist to make it more relaxed and enjoyable.
Host a Local Startup Showcase
Invite local startups to present their ideas in a casual pitch night format. Combine it with snacks, drinks and an audience vote to pick a “crowd favorite.” This type of event can attract attention from local press, investors and the entrepreneurial crowd – all potential future members.
Wellness Wednesdays
A healthy community is a happy community. Dedicate one day a month to wellness – think yoga classes, guided meditation or nutrition workshops. Partner with local wellness professionals who want exposure and are happy to lead sessions for free or a small fee.
Coworking Scavenger Hunts
Create an interactive experience that takes people around your coworking space and neighborhood. Include tasks that highlight your amenities, local businesses and fun team challenges. It’s a great icebreaker and can double as a creative onboarding experience for new members.
Conclusion
Event marketing for coworking spaces doesn’t have to be big or expensive – it just needs to be authentic, engaging and in tune with your community. By offering creative, value-driven experiences, you’ll not only attract new faces but also deepen the loyalty of your current members. Remember, a thriving community is your most powerful marketing asset – and with Yardi Kube coworking software, you can easily foster that connection. Send mass messages to announce events, keep members informed with space updates, and help them connect through the member directory.